Forbes Travel Guide

Forbes Travel Guide

Independent global rating system for luxury services.

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Forbes Travel Guide

Backed by Self-funded

About

We are the only independent, global rating system for luxury hotels, restaurants, spas and ocean cruise ships. Our highly trained inspectors visit every property we rate, evaluating based on up to 900 objective criteria. Our hotel stays span a minimum of two nights. No one can buy a rating; all ratings are earned through our objective inspection process. Our global team of inspectors are anonymous at all times, so they have the same experience as a typical guest. While we inspect both service and facility, our Star Rating system emphasizes service because your experience at a hotel, restaurant or spa goes beyond looks — how it makes you feel is what you will remember most. We started in 1958 as Mobil Travel Guide, and we created the original Five-Star rating system for hospitality.

We are the only independent, global rating system for luxury hotels, restaurants, spas and ocean cruise ships. Our highly trained inspectors visit every property we rate, evaluating based on up to 900 objective criteria. Our hotel stays span a minimum of two nights. No one can buy a rating; all ratings are earned through our objective inspection process. Our global team of inspectors are anonymous at all times, so they have the same experience as a typical guest. While we inspect both service and facility, our Star Rating system emphasizes service because your experience at a hotel, restaurant or spa goes beyond looks — how it makes you feel is what you will remember most. We started in 1958 as Mobil Travel Guide, and we created the original Five-Star rating system for hospitality.

United States
forbestravelguide.com
388.2K monthly visits

Performance Metrics

Traffic and revenue trends over time

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Traffic
SEO
Monetization
Technical
Business

Monthly Traffic Overview

Total Traffic

87.5K

Organic Traffic

SEO-driven

Monthly Visitors

42.3K

Growth Rate

+12.4%

vs. previous month

Traffic Sources

Visitor Engagement Metrics

Avg. Time on Site

3m 24s

Pages per Visit

2.8

Bounce Rate

42%

Return Rate

28%

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